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This sample marketing plan was written by Joe Dager of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Sales Forecast

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Sales Forecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales
Parts Sales 8% $10,000 $10,000 $20,000 $20,000 $15,000 $15,000 $15,000 $15,000 $20,000 $15,000 $10,000 $5,000
Used Equipment Sales 10% $15,000 $20,000 $20,000 $20,000 $15,000 $20,000 $15,000 $20,000 $15,000 $15,000 $25,000 $25,000
New Equipment Sales 82% $200,000 $250,000 $250,000 $200,000 $200,000 $150,000 $75,000 $50,000 $75,000 $75,000 $150,000 $150,000
Total Sales $225,000 $280,000 $290,000 $240,000 $230,000 $185,000 $105,000 $85,000 $110,000 $105,000 $185,000 $180,000
Direct Cost of Sales Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Parts $7,000 $7,000 $14,000 $14,000 $12,000 $12,000 $12,000 $12,000 $16,000 $12,000 $7,000 $4,000
Used Equipment $3,000 $4,000 $4,000 $4,000 $3,000 $4,000 $3,000 $4,000 $3,000 $3,000 $5,000 $5,000
New Equipment $180,000 $225,000 $225,000 $180,000 $180,000 $135,000 $70,000 $45,000 $70,000 $70,000 $135,000 $135,000
Subtotal Direct Cost of Sales $190,000 $236,000 $243,000 $198,000 $195,000 $151,000 $85,000 $61,000 $89,000 $85,000 $147,000 $144,000

Marketing Expense Budget

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Marketing Expense Budget
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Advertising $2,500 $3,000 $3,000 $3,000 $3,000 $2,500 $2,500 $2,500 $3,000 $3,000 $3,000 $3,000
Direct Mail $2,000 $2,000 $2,000 $2,000 $2,000 $1,500 $1,500 $1,500 $1,500 $2,500 $2,500 $2,500
Trade Shows, Associations, Events $1,000 $7,000 $7,500 $4,000 $2,000 $2,000 $2,000 $1,000 $2,000 $2,000 $1,000 $1,000
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $5,500 $12,000 $12,500 $9,000 $7,000 $6,000 $6,000 $5,000 $6,500 $7,500 $6,500 $6,500
Percent of Sales 2.44% 4.29% 4.31% 3.75% 3.04% 3.24% 5.71% 5.88% 5.91% 7.14% 3.51% 3.61%

Key Marketing Metrics

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Key Marketing Metrics
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Revenue $225,000 $280,000 $290,000 $240,000 $230,000 $185,000 $105,000 $85,000 $110,000 $105,000 $185,000 $180,000
Leads 50 50 50 40 40 40 25 25 25 30 30 40
Leads Converted 25.00% 25.00% 25.00% 25.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
Avg. Transactions/Customer 4 4 4 4 4 2 4 4 4 3 3 3
Avg. $/Customer $5,000 $5,800 $6,000 $6,000 $3,000 $4,500 $2,100 $1,700 $2,200 $2,300 $4,000 $3,000
Referrals 2 2 2 2 2 2 2 2 2 2 2 2
PR Mentions 1 1 1 1 1 1 1 1 1 1 1 1
Testimonials 1 1 1 1 1 1 1 1 1 1 1 1
Other 0 0 0 0 0 0 0 0 0 0 0 0

Gap Dashboard

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Gap Dashboard
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Personal
Speaking Engagements 2 2 2 1 1 1 0 0 1 1 1 1
Outbound Parts Calls 100 100 100 100 100 100 100 100 100 100 100 100
Sales Visits 30 30 30 30 30 30 30 30 30 30 30 30
Business
New Customers Added 2 2 2 4 2 2 2 2 2 2 2 2
Repeat Customers 20 20 20 20 20 15 15 15 15 20 20 20
Testimonials 1 1 1 1 1 1 1 1 1 1 1 1
Tactical
Increase Equip Referrals 1 to 3 per month 0 1 1 1 2 2 2 2 3 3 3 3
Launch Consignment program, state by state 0 1 0 1 1 1 1 0 1 1 0 0
Published PR articles 0 0 0 1 0 1 0 1 0 1 0 1
Strategic
Interview Customers on Web needs 3 3 3 3 3 3 3 3 3 3 3 3
Develop more pass-thru leads 2 2 4 4 3 3 4 4 5 5 6 6
Customer Inv. Management beta 1 0 0 1 0 0 1 0 0 1 0 0

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