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This sample marketing plan was written by Joe Dager of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Our follow-up system is needs-driven. Through our Lead Generation System our prospects are qualified and typically have used us in some manner through parts purchase or a used equipment transaction.

  1. Spare Parts purchased:
    1. Monitoring of parts to recognize ongoing issues that may indicate replacement of equipment soon needed.
    2. Staying in contact with operators to understand future needs.
  2. Brokers:
    1. Staying in contact on availability of equipment and what they are looking for.
    2. Provide alternative - New equipment - when they cannot find availability in market
    3. Provide additional source when competitor has a product for customer and they don't
  3. Repeat Customers
    1. Provide value-added services as far as a maintenance program or monthly weekend tune-ups during peak production time.
    2. Monitor bid lettings for jobs acquired for which they may not have correct equipment.
    3. Update them on latest advancements on their individual equipment.

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