Equipment Manufacturer Marketing Plan

by Joe Dager

Equipment Manufacturer

This sample marketing plan was written by Joe Dager of Business 901. This sample marketing plan can be edited directly in Marketing Plan Pro software.

Lead Conversion Plan

Our follow-up system is needs-driven. Through our Lead Generation System our prospects are qualified and typically have used us in some manner through parts purchase or a used equipment transaction.

1. Spare Parts purchased:
1. Monitoring of parts to recognize ongoing issues that may indicate replacement of equipment soon needed.
2. Staying in contact with operators to understand future needs.
2. Brokers:
1. Staying in contact on availability of equipment and what they are looking for.
2. Provide alternative - New equipment - when they cannot find availability in market
3. Provide additional source when competitor has a product for customer and they don't
3. Repeat Customers
1. Provide value-added services as far as a maintenance program or monthly weekend tune-ups during peak production time.
2. Monitor bid lettings for jobs acquired for which they may not have correct equipment.
3. Update them on latest advancements on their individual equipment.