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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Corporate Retreat Professionals as it relates to the marketing activities. CRP will address break-even analysis, sales forecasts, and how they link to the marketing strategy.

Break-even Analysis

The Break-even Analysis indicates that $13,129 will be needed in monthly revenue to achieve the Break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$9,301
  
Assumptions: 
Average Percent Variable Cost5%
Estimated Monthly Fixed Cost$9,300

Sales Forecast

CRP will, for the most part, be using the sale strategy of personal selling. With his five years of consulting for larger corporations, Geoff has formed relationships throughout the business community, and will leverage these relationships into an initial client base. Once things get rolling and CRP has developed some satisfied clients, Geoff will be building additional relationships with his network of friends generated through the Chambers of Commerce and trade shows.

Geoff's spiel to prospective customers will be based on the high level of service offered and cost advantages by going with CRP. The cost savings can be quantified and shown to the customer while the higher level of service can be guaranteed as well as communicated through testimonials from satisfied clients.

The website will be utilized as a powerful communications tool, supplying introductory information to prospective customers, providing an avenue for questions and answers, as well as presenting more specialized information such as cost estimates and event proposals.

The first month will be spent setting up the office. It is unlikely that there will be any sales activity within the first two months. During the first and second month, Geoff will be developing some systems to provide a template for future event planning. Once this is set up CRP should be able to process customer service requests rather easily.

The third month will see some sales activity trickle. It will not be until the fifth month that things will really kick in. During months six through 12 sales will steadily increase, and this increase should continue well into year two.

Sales Forecast

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Sales Forecast
 200620072008
Sales   
Large companies$58,764$122,547$135,855
Small companies$35,602$65,458$78,958
Total Sales$94,366$188,005$214,813
    
Direct Cost of Sales200620072008
Large companies$2,938$6,127$6,793
Small companies$1,780$3,273$3,948
Subtotal Direct Cost of Sales$4,718$9,400$10,741

Expense Forecast

The marketing expenses are budgeted so that they are fairly high during the first quarter of operation, a strategy to develop visibility for the start-up organization. After that the expenses will ramp up during certain months to cover the costs of specific events such as different trade shows.

Marketing Expense Budget

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Marketing Expense Budget
 200620072008
Website$2,100$1,200$1,200
Networking$2,950$3,500$4,000
Other$5,100$7,000$9,000
 ------------------------------------
Total Sales and Marketing Expenses$10,150$11,700$14,200
Percent of Sales10.76%6.22%6.61%

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