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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Chef Vending as it related to the marketing activities.  Chef will address break-even analysis, sales forecasts, expense forecasts, and how they link to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $93,166 will be needed in monthly revenue.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$40,657
  
Assumptions: 
Average Percent Variable Cost40%
Estimated Monthly Fixed Cost$40,652

Sales Forecast

The following table and chart reflect the forecasted sales for Chef Vending. Chef is forecasting significant sales growth for the vending and equipment sales and for the vending routes that Chef will establish and manage themselves.

Sales Forecast

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Sales Forecast
 200320042005
Sales   
End users$1,098,780$1,543,221$1,934,887
Distributors$439,512$617,288$773,955
Total Sales$1,538,292$2,160,509$2,708,842
    
Direct Cost of Sales200320042005
End users$439,512$617,288$773,955
Distributors$175,805$246,915$309,582
Subtotal Direct Cost of Sales$615,317$864,204$1,083,537

Expense Forecast

Marketing expenses will be budgeted so that they initially ramp up and then re-ramp up over the course of the year.  The expense forecast will be used as a tool to keep the organization on target and provide indicators when a modification or correction is needed.

Marketing Expense Budget

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Marketing Expense Budget
 200320042005
Trade Shows$22,200$0$0
Website$11,650$5,000$7,000
Other$78,600$90,000$100,000
 ------------------------------------
Total Sales and Marketing Expenses$112,450$95,000$107,000
Percent of Sales7.31%4.40%3.95%

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