Gift Basket Marketing Plan
Basket of Goodies
This sample marketing plan was created with Marketing Plan Pro software.
The Basket of Goodies (BOG) is a premier gift basket manufacturer and retailer. BOG is concentrating on making gourmet gift baskets out of a wide range of high quality ingredients. In addition to having several flagship baskets, BOG will also offer the option of a custom basket, allowing the customer to choose the ingredients themselves.
BOG will be selling to individuals as well as corporations. Initially the bulk of BOG's business will be generated from individuals, but as time passes, a growing percentage of sales will come from corporations .
While there are many different competitors in the market now, they are larger in size and much less flexible. BOG will be able to meet customer demands through superior products, customer attention, and customer product offerings.
BOG will be raising awareness of their products through the use of a brochure and a Website. Once a customer is interested in placing an order, they can come by the office, call in the order, or order via our secure Website. In addition to the customer being able to pick up the basket from BOG's office, BOG can ship it to them via UPS.
Once up and running with some momentum, BOG will be steadily producing profits. It is projected that by December BOG will be profitable. By the end of year three, it is projected that BOG will be generating over $5,000 in income.