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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Basket of Goodies as it relates to the marketing activities. Break-even analysis, sales forecasts, and expense forecasts will all be addressed.

Break-even Analysis

The Break-even Analysis indicates that $5,600 will be needed in monthly revenue to reach the important break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$4,039
  
Assumptions: 
Average Percent Variable Cost34%
Estimated Monthly Fixed Cost$4,000

Sales Forecast

The first month will be spent setting up the business. It is unlikely that there will be much sales activity. In addition to dealing with some legal and accounting issues, equipment will need to be purchased, an office created, and an assembly room/inventory room set up in the basement. Susan will also be developing a system for assembly (work flow processes) within the first month.

Susan will also be working on having the Website designed and set up. This will require a bit of time spent with her Web designer to perfect the look and feel of the site as well as to set up BOG as an online e-commerce merchant. Susan plans to use 1st-At-The-Top.com Internet and E-commerce Consulting, www.1st-At-The-Top.com,  to design her secure Website, and assure strong search engine placement on the Internet.

Month two - three will begin to see some sales activity. BOG recognizes that it will take a bit of time to really ramp up the sales. Susan will be doing a lot of networking in an attempt to spread awareness about BOG's products and services.

Because Susan's husband will be helping out with picking up some of the materials, Susan will not need an employee until near the end of year one.

Sales Forecast

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Sales Forecast
 200220032004
Sales   
Individuals$33,640$64,575$78,452
Corporations$9,905$28,744$31,458
Total Sales$43,545$93,319$109,910
    
Direct Cost of Sales200220032004
Individuals$11,438$21,956$26,674
Corporations$3,368$9,773$10,696
Subtotal Direct Cost of Sales$14,805$31,728$37,369

Expense Forecast

The marketing expenses will be budgeted to allow BOG to spend an increased amount during the first quarter in order to raise visibility for this start-up company. The expenses will then decrease and level off for the second and third quarter and will increase significantly during the last quarter in anticipation for strong holiday sales.

Marketing Expense Budget

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Marketing Expense Budget
 200220032004
Website development/ maintenance$1,510$1,000$1,000
Brochures$1,090$800$900
Other$1,840$1,900$2,000
 ------------------------------------
Total Sales and Marketing Expenses$4,440$3,700$3,900
Percent of Sales10.20%3.96%3.55%

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