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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of The Metolius Agency and how it relates to the marketing activities. Metolius will address break-even analysis, sales forecasts, expense forecasts, and how they link to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $8,760 is required in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$8,497
  
Assumptions: 
Average Percent Variable Cost3%
Estimated Monthly Fixed Cost$8,497

Sales Forecast

The first month of operation will be used to set up the office and establish the online presence. Some of the time will be working with the interior designers to create a modern looking office space.

Months two through four will be somewhat slow as Kiev is developing clients. He is forecasting to take on some smaller projects. By month five Metolius will have developed larger projects and will continue to grow steadily.

Sales Forecast

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Sales Forecast
 200220032004
Sales   
Small companies$30,760$50,697$58,849
Medium companies$40,058$74,554$86,543
Total Sales$70,818$125,251$145,392
    
Direct Cost of Sales200220032004
Small companies$923$1,521$1,765
Medium companies$1,202$2,237$2,596
Subtotal Direct Cost of Sales$2,125$3,758$4,362

Expense Forecast

The marketing expenses will be budgeted throughout the year to reflect efforts to build general visibility, as well as to attract specific projects. The attraction of specific projects will happen several times during the year and will reflect a time when Metolius is able to take on additional larger projects.

Marketing Expense Budget

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Marketing Expense Budget
 200220032004
Networking expenses$2,400$2,800$3,500
Targeted customer acquisition expenses$400$1,000$2,000
Other$1,325$825$825
 ------------------------------------
Total Sales and Marketing Expenses$4,125$4,625$6,325
Percent of Sales5.82%3.69%4.35%

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