The Metolius Agency
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of The Metolius Agency and how it relates to the marketing activities. Metolius will address break-even analysis, sales forecasts, expense forecasts, and how they link to the marketing strategy.
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The break-even analysis indicates that $8,760 is required in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$8,497|
|Average Percent Variable Cost||3%|
|Estimated Monthly Fixed Cost||$8,497|
The first month of operation will be used to set up the office and establish the online presence. Some of the time will be working with the interior designers to create a modern looking office space.
Months two through four will be somewhat slow as Kiev is developing clients. He is forecasting to take on some smaller projects. By month five Metolius will have developed larger projects and will continue to grow steadily.
|Direct Cost of Sales||2002||2003||2004|
|Subtotal Direct Cost of Sales||$2,125||$3,758||$4,362|
The marketing expenses will be budgeted throughout the year to reflect efforts to build general visibility, as well as to attract specific projects. The attraction of specific projects will happen several times during the year and will reflect a time when Metolius is able to take on additional larger projects.
|Marketing Expense Budget|
|Targeted customer acquisition expenses||$400||$1,000||$2,000|
|Total Sales and Marketing Expenses||$4,125||$4,625||$6,325|
|Percent of Sales||5.82%||3.69%||4.35%|
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