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This sample marketing plan was created with Marketing Plan Pro software.

The purpose of Corporate Fitness' marketing plan is to serve as a guide for the organization.  The following areas will be monitored to gauge performance:

  • Revenue- monthly and annual.
  • Expenses- monthly and annual.
  • Customer satisfaction.
  • Wellness program effectiveness within each company.

Implementation

The following milestones identify the key marketing plan programs.  It is important to accomplish each one on time an on budget.

Milestones

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Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Advertising Campaign #11/1/20036/30/2003$3,750RobertMarketing
Advertising Campaign #27/1/200312/30/2003$5,500RobertMarketing
Other     
Total Advertising Budget  $9,250  
PRStart DateEnd DateBudgetManagerDepartment
Pamphlet Completion1/1/20033/1/2003$1,000SteveMarketing
Other     
Total PR Budget  $1,000  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Marketing Plan Completion1/1/20032/1/2003$0SteveMarketing
Other     
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Website Completion1/1/20033/15/2003$9,200SteveMarketing
Other     
Total Web Development Budget  $9,200  
OtherStart DateEnd DateBudgetManagerDepartment
      
Other     
Total Other Budget  $0  
Totals  $19,450  

Marketing Organization

Steve Perkins and Robert Gomez will share responsibility for the marketing activities.

Contingency Planning

Difficulties and Risks

  • Problems developing a sufficiently large client base.
  • Significant economic downturns.

Worst Case Risks Include

  • Determining that the business can no longer support itself.
  • Having to liquidate equipment to cover liabilities.

Sales Forecast

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Contribution Margin

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