This sample marketing plan was created with Marketing Plan Pro software.
The purpose of Corporate Fitness' marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:
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The following milestones identify the key marketing plan programs. It is important to accomplish each one on time an on budget.
|Advertising||Start Date||End Date||Budget||Manager||Department|
|Advertising Campaign #1||1/1/2003||6/30/2003||$3,750||Robert||Marketing|
|Advertising Campaign #2||7/1/2003||12/30/2003||$5,500||Robert||Marketing|
|Total Advertising Budget||$9,250|
|PR||Start Date||End Date||Budget||Manager||Department|
|Total PR Budget||$1,000|
|Direct Marketing||Start Date||End Date||Budget||Manager||Department|
|Marketing Plan Completion||1/1/2003||2/1/2003||$0||Steve||Marketing|
|Total Direct Marketing Budget||$0|
|Web Development||Start Date||End Date||Budget||Manager||Department|
|Total Web Development Budget||$9,200|
|Other||Start Date||End Date||Budget||Manager||Department|
|Total Other Budget||$0|
Steve Perkins and Robert Gomez will share responsibility for the marketing activities.
Difficulties and Risks
Worst Case Risks Include
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