The purpose of Corporate Fitness' marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:
- Revenue- monthly and annual.
- Expenses- monthly and annual.
- Customer satisfaction.
- Wellness program effectiveness within each company.
Implementation
The following milestones identify the key marketing plan programs. It is important to accomplish each one on time an on budget.
| Milestones |
| | | | | | |
| Advertising | Start Date | End Date | Budget | Manager | Department |
| Advertising Campaign #1 | 1/1/2003 | 6/30/2003 | $3,750 | Robert | Marketing |
| Advertising Campaign #2 | 7/1/2003 | 12/30/2003 | $5,500 | Robert | Marketing |
| Other | | | | | |
| Total Advertising Budget | | | $9,250 | | |
| PR | Start Date | End Date | Budget | Manager | Department |
| Pamphlet Completion | 1/1/2003 | 3/1/2003 | $1,000 | Steve | Marketing |
| Other | | | | | |
| Total PR Budget | | | $1,000 | | |
| Direct Marketing | Start Date | End Date | Budget | Manager | Department |
| Marketing Plan Completion | 1/1/2003 | 2/1/2003 | $0 | Steve | Marketing |
| Other | | | | | |
| Total Direct Marketing Budget | | | $0 | | |
| Web Development | Start Date | End Date | Budget | Manager | Department |
| Website Completion | 1/1/2003 | 3/15/2003 | $9,200 | Steve | Marketing |
| Other | | | | | |
| Total Web Development Budget | | | $9,200 | | |
| Other | Start Date | End Date | Budget | Manager | Department |
| | | | | | |
| Other | | | | | |
| Total Other Budget | | | $0 | | |
| Totals | | | $19,450 | | |
Marketing Organization
Steve Perkins and Robert Gomez will share responsibility for the marketing activities.
Contingency Planning
Difficulties and Risks
- Problems developing a sufficiently large client base.
- Significant economic downturns.
Worst Case Risks Include
- Determining that the business can no longer support itself.
- Having to liquidate equipment to cover liabilities.
