< Home   < Sample Marketing Plans

Page   1   2   3   4   5  

This sample marketing plan was created with Marketing Plan Pro software.

The purpose of Southeast Health Plan's marketing plan is to serve as a guide for the organization. The following areas will be reviewed to gauge performance:

  • Revenue: monthly and annual performance reviews compared to planned sales projections.
  • Expenses: a comparison between actual and forecasted expenditures.
  • Customer satisfaction to result in repeat service customers generating active customer referrals.

Implementation

The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.

Milestones

Create or edit this table


Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20032/1/2003$0RichardMarketing
Ad campaign #11/1/20036/30/2003$22,700RichardMarketing
Ad campaign #27/1/200312/30/2003$27,900RichardMarketing
Direct mailing campaign #11/1/20036/30/2003$4,767RichardMarketing
Direct mailing campaign #27/1/200312/30/2003$5,019RichardMarketing
Direct sales effort #11/1/20036/30/2003$17,706RichardMarketing
Direct sales effort #27/1/200312/30/2003$22,854RichardMarketing
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Other1/1/20031/15/2003$0ABCDepartment
Total Advertising Budget  $100,946  
PRStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total PR Budget  $0  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Web Development Budget  $0  
OtherStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Other Budget  $0  
Totals  $100,946  

Contingency Planning

Difficulties and Risks Include

  • Problems generating sufficient visibility in the respective market.
  • Overly aggressive and debilitating actions by competitors.
  • The fallout of a key strategic alliance.

Worst Case Risks May Include

  • The inability to raise sufficient capital.
  • Determining that the business cannot support itself on an ongoing basis.
  • Having to liquidate equipment to cover liabilities.

Page   1   2   3   4   5  

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans