Southeast Health Plans
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Southeast Health as it relates to the marketing activities. Southeast Health will address Break-even Analysis, Sales Forecasts, Expense Forecasts, and how they link to the marketing strategy.
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Break even, based upon fixed initial market overheads, will be attained prior to the end of year two.
Cost control and market maturation will then accelerate profitability that increases disproportionately as market development costs are offset with a critical mass of baseline business in each new market.
|Monthly Revenue Break-even||$59,804|
|Average Percent Variable Cost||20%|
|Estimated Monthly Fixed Cost||$58,608|
The following Sales Forecasts are based upon the premises previously presented. Management feels these forecasts are highly attainable.
|Direct Cost of Sales||2003||2004||2005|
|Subtotal Direct Cost of Sales||$48,764||$87,354||$106,623|
The Marketing Expenses are to be budgeted so that they ramp up significantly during the first quarter as Southeast Health struggles to gain visibility within the industry. The expenses will settle a bit during the second and third quarter and rise again in the fourth quarter.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$92,734||$103,480||$115,420|
|Percent of Sales||38.03%||23.69%||21.65%|
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