This sample marketing plan was created with Marketing Plan Pro software.
This plan is about implementation, changing the business, and making it better. It is worth nothing if not implemented. In this chapter we look at specific implementation programs, and the details that it takes to make it happen.
|Other||Start Date||End Date||Budget||Manager||Department|
|Recruit Additional Partner||10/1/2006||12/15/2006||$1,000||All||Admin|
|First Asian Client||6/1/2006||12/15/2006||$500||Wong||Sales|
|Total Other Budget||$1,500|
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We need to be aware of metrics of course so we can revisit plans and measure our progress towards plan.
We need to cover two main elements of market research:
At this stage of our development, our research is mainly secondary research generated by keeping up with the media, including trade press and the Internet. We should quickly establish a strong filing system so that we can use the information that appears in secondary sources and catalog and organize for effective use later on.
The most likely change in the marketing scheme is a major increase in Internet website traffic and the importance of website marketing. We will all keep a close eye on website developments and, if needed, increase our focus on website marketing.
As of this writing, we expect we can develop our niche and focus without direct competition from the name brand consulting companies. If we attract direct competition operating within our key area, we should then...(omitted for reasons of confidentiality).
Our marketing department is managed by Leslie Howard, a full-time professional, responsible to all of the partners as a group but to no specific partner. We need the marketing department to maintain its professional integrity above and beyond the specific partners, looking out for our marketing goals and implementing the marketing programs as best fits our strategy.
Leslie has two full-time employees, one in charge of the website implementation (Tracy) and the other a staff manager to help with the logistics of getting it all done (Kelly).
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