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Sales Forecast

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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Premium level room nights 0% 200 210 221 232 243 255 268 281 295 310 326 342
Mid-level room nights 0% 250 260 270 281 292 304 316 329 342 356 370 385
Introductory level room nights 0% 300 306 312 318 325 331 338 345 351 359 366 373
Room service meals 0% 538 558 579 602 625 649 674 700 728 756 786 817
Total Unit Sales 1,288 1,334 1,382 1,433 1,485 1,540 1,596 1,655 1,717 1,781 1,848 1,917
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Premium level room nights $900.00 $900.00 $900.00 $900.00 $900.00 $900.00 $900.00 $900.00 $900.00 $900.00 $900.00 $900.00
Mid-level room nights $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00
Introductory level room nights $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00
Room service meals $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00
Sales
Premium level room nights $180,000 $189,000 $198,450 $208,373 $218,791 $229,731 $241,217 $253,278 $265,942 $279,239 $293,201 $307,861
Mid-level room nights $175,000 $182,000 $189,280 $196,851 $204,725 $212,914 $221,431 $230,288 $239,500 $249,080 $259,043 $269,404
Introductory level room nights $150,000 $153,000 $156,060 $159,181 $162,365 $165,612 $168,924 $172,303 $175,749 $179,264 $182,849 $186,506
Room service meals $26,875 $27,900 $28,968 $30,081 $31,241 $32,450 $33,710 $35,023 $36,392 $37,820 $39,309 $40,861
Total Sales $531,875 $551,900 $572,758 $594,486 $617,122 $640,707 $665,282 $690,892 $717,583 $745,403 $774,402 $804,633
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Premium level room nights 18.00% $162.00 $162.00 $162.00 $162.00 $162.00 $162.00 $162.00 $162.00 $162.00 $162.00 $162.00 $162.00
Mid-level room nights 20.00% $140.00 $140.00 $140.00 $140.00 $140.00 $140.00 $140.00 $140.00 $140.00 $140.00 $140.00 $140.00
Introductory level room nights 25.00% $125.00 $125.00 $125.00 $125.00 $125.00 $125.00 $125.00 $125.00 $125.00 $125.00 $125.00 $125.00
Room service meals 40.00% $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00
Direct Cost of Sales
Premium level room nights $32,400 $34,020 $35,721 $37,507 $39,382 $41,352 $43,419 $45,590 $47,870 $50,263 $52,776 $55,415
Mid-level room nights $35,000 $36,400 $37,856 $39,370 $40,945 $42,583 $44,286 $46,058 $47,900 $49,816 $51,809 $53,881
Introductory level room nights $37,500 $38,250 $39,015 $39,795 $40,591 $41,403 $42,231 $43,076 $43,937 $44,816 $45,712 $46,627
Room service meals $10,750 $11,160 $11,587 $12,032 $12,496 $12,980 $13,484 $14,009 $14,557 $15,128 $15,723 $16,344
Subtotal Direct Cost of Sales $115,650 $119,830 $124,179 $128,705 $133,415 $138,317 $143,420 $148,733 $154,264 $160,023 $166,021 $172,267

Marketing Expense Budget

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Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Advertising $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Direct Mail $5,000 $7,500 $5,000 $7,500 $5,000 $7,500 $5,000 $7,500 $5,000 $7,500 $5,000 $7,500
Focus Groups $0 $0 $0 $0 $0 $10,000 $0 $10,000 $0 $0 $10,000 $0
Web Development $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Marketing Training $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Quality Assurance $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $18,000 $20,500 $18,000 $20,500 $18,000 $30,500 $18,000 $30,500 $18,000 $20,500 $28,000 $20,500
Percent of Sales 3.38% 3.71% 3.14% 3.45% 2.92% 4.76% 2.71% 4.41% 2.51% 2.75% 3.62% 2.55%

Key Marketing Metrics

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Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $531,875 $551,900 $572,758 $594,486 $617,122 $640,707 $665,282 $690,892 $717,583 $745,403 $774,402 $804,633
Leads 1,000 1,050 1,103 1,158 1,216 1,276 1,340 1,407 1,477 1,551 1,629 1,710
Leads Converted 15.00% 15.00% 15.00% 16.00% 16.00% 17.00% 17.00% 17.00% 18.00% 18.00% 18.00% 19.00%
Avg. Transactions/Customer 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00
Avg. $/Customer $1,000 $1,040 $1,082 $1,125 $1,170 $1,217 $1,265 $1,316 $1,369 $1,423 $1,480 $1,539
Referrals 200 210 221 232 243 255 268 281 295 310 326 342
PR Mentions 10 10 10 10 12 14 15 17 20 23 25 25
Testimonials 15 16 17 19 19 22 23 24 27 28 29 32
Focus Groups 0 0 0 0 0 1 0 1 0 0 1 0

Gap Dashboard

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Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Personal
Speaking engagement requests 0 0 0 0 1 1 1 0 1 0 1 0
Other 0 0 0 0 0 0 0 0 0 0 0 0
Business
Revenue $531,875 $551,900 $572,758 $594,486 $617,122 $640,707 $665,282 $690,892 $717,583 $745,403 $774,402 $804,633
$ Per Customer Transaction 0 0 0 0 0 0 0 0 0 0 0 1,252
Leads 1,000 1,050 1,103 1,158 1,216 1,276 1,340 1,407 1,477 1,551 1,629 1,710
Tactical
Individuals targeted by direct mail 5,000 0 0 0 0 5,000 0 0 0 0 0 0
Focus Groups 0 0 0 0 0 1 0 0 1 0 1 0
Strategic
Customer satisfaction level at highly satisfactory 0 0 0 0 0 0 0 0 0 0 0 90%
Forbes Star Rating 0 0 0 0 0 0 0 0 0 0 0 4

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