< Home   < Sample Marketing Plans

Page   1   2   3   4   5   6   7   8   9   10   11   12   13   14  

This sample marketing plan can be edited directly in Sales and Marketing Pro software.

The marketing calendar includes both ongoing marketing activities which will become a routine (represented by the "marketing themes" of each month shown on the monthly schedule) and one-time development activities over the next year shown on the Milestones table.

The marketing manager works with an outside advertising firm, PPC firm, PR agency, blog editor, and other service providers as needed to implement all marketing activities. The marketing manager will spend at least one hour a day on the marketing "theme" of the month to ensure that these major systems are reviewed every year.

The marketing manager will also track marketing results on a weekly basis to judge key metrics against actual outcomes. Gaps will be shown in an Excel spreadsheet which pulls the actual results from the database.

Monthly

Months Marketing Theme
1 Customer referral program
2 Focus group program
3 Blog and email newsletters
4 Surprise ideas and system
5 Marketing kit
6 Website
7 Business development and referrals
8 Customer feedback and ratings
9 Marketing training
10 Surprise ideas and system
11 Virtual tour
12 Annual review and goal setting

Milestones

Create or edit this table


Milestones
Advertising Start Date End Date Budget Manager Implemented by
New print ad design 2/1/2010 2/28/2010 $2,000 Marketing Mgr Ad firm
Start running new print ads 3/15/2010 4/15/2010 $0 Marketing Mgr Ad firm
Pay-per-click campaign revision 1/15/2010 1/31/2010 $1,000 Marketing Mgr PPC company
Total Advertising Budget $3,000
PR Start Date End Date Budget Manager Implemented by
Hire new PR agency 2/1/2010 3/31/2010 $0 Marketing Mgr Marketing Mgr
Renew press contact list 4/15/2010 4/30/2010 $2,000 Marketing Mgr PR agency
Total PR Budget $2,000
Direct Marketing Start Date End Date Budget Manager Implemented by
Design postcard mailing template 3/15/2010 3/31/2010 $2,000 Marketing Mgr Ad firm
Design letter mailing template 4/15/2010 4/30/2010 $2,000 Marketing Mgr Ad firm
Total Direct Marketing Budget $4,000
Web Development Start Date End Date Budget Manager Implemented by
Hire blog editor 5/1/2010 5/31/2010 $1,000 Marketing Mgr Marketing Mgr
Begin regular blog posts 6/15/2010 6/15/2010 $0 Marketing Mgr Blog Editor
Virtual tour update and redesign 2/1/2010 2/28/2010 $5,000 Marketing Mgr Ad firm
Total Web Development Budget $6,000
Other Start Date End Date Budget Manager Implemented by
Plan first focus group 4/1/2010 5/31/2010 $1,000 Marketing Mgr Marketing Mgr
Hold first focus group 6/15/2010 6/15/2010 $10,000 Marketing Mgr Marketing Mgr
Total Other Budget $11,000
Totals $26,000

Page   1   2   3   4   5   6   7   8   9   10   11   12   13   14  

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans