This sample marketing plan was created with Marketing Plan Pro software.
Our marketing plan is structured to enable us to achieve the strategic goals we have set for ourselves, in terms of increasing overall revenue as a result of differentiating our products and services from the competition.
Our marketing team will ensure that the plan is implemented to the best of their ability and with the highest levels of efficiency and accuracy.
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All figures will be monitored on an ongoing basis in relation to projections versus actuals, and the ongoing plan will be altered or manipulated as necessary in order to react to and, wherever possible, anticipate external changes to the environment.
Annual results will be evaluated at the Region General Manager's meeting where the structure of the plan for the approaching year will also be established.
Contingency plans have been made for the following unexpected developments:
Our marketing director, Geoff Watkins, leads our PR and marketing team of four in all advertising, promotional and public relations related activities. Geoff works closely with the members of the team, to implement and monitor the effectiveness of the marketing plan and evaluate results.
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