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This sample marketing plan was created with Marketing Plan Pro software.

The purpose of Inspect A-bode's marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:

  • Revenue- monthly and annual.
  • Customer satisfaction.
  • Referral rate of the individual real estate agents.
  • Revenue breakdown by target group.

Implementation Milestones

The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.

Milestones

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Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20022/2/2002$0ABCDepartment
Yellow Pages ads1/1/200212/31/2002$600ABCDepartment
Observer campaign #11/1/20026/30/2002$1,350ABCDepartment
Observer campaign #27/1/200212/31/2002$1,050ABCDepartment
Home buyers guide #11/1/20026/30/2002$1,350ABCDepartment
Home buyers guide #27/1/200212/31/2002$1,050ABCDepartment
Strategic relationships1/1/200212/31/2002$1,650ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Other1/1/20031/15/2003$0ABCDepartment
Total Advertising Budget  $7,050  
PRStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total PR Budget  $0  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Web Development Budget  $0  
OtherStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Other Budget  $0  
Totals  $7,050  

Contingency Planning

Difficulties and risks:

  • Problems generating awareness and visibility for the organization.
  • Entry into the Washington market of a chain or franchised competitor.
  • If business really takes off, Chek will encounter the problem of securing sufficiently qualified employees to assist in the inspections.

Worst case senarios may include:

  • Determining that the business plan was overly optimistic in its sales forecasts and unable to support Chek on an ongoing basis.
  • The possibility that equipment will need to be liquidated and the company dissolved.

Sales Forecast

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Contribution Margin

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