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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Inspect A-bode as it relates to its marketing activities. Inspect A-bode will address break-even analysis, sales forecasts, expense forecasts, and how they relate to the marketing strategy.

Break-even Analysis

The Break-even analysis indicates that $4,000 will be needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$3,801
  
Assumptions: 
Average Percent Variable Cost5%
Estimated Monthly Fixed Cost$3,800

Sales Forecast

The first month will have no sales activity. Early in the month the home office will be set up, stationary produced, and in general everything organized. During the second half of the month Chek will be familiarizing himself with the new software and developing a template for the inspection report. The inspection report will be a template where Check will fill in areas of information from the inspection. The purpose of the template is so:

  1. The report is uniform and consistent, and
  2. The time required to fill in the information from the report is reduced, saving time and allowing the report to be forwarded to the client quicker.

Also during the first month Selle will be setting up partnerships with other realtors to funnel business to Inspect A-bode. Having set up these relationships, the business will begin to build up during the second month. Business will grow steadily month to month. It is not expected to need a second employee until year two. By then business will have picked up and the employee will be used for back end administrative details.

Sales Forecast

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Sales Forecast
 200220032004
Sales   
Real Estate Agents$36,905$65,478$72,514
Individual Buyers$10,854$19,854$27,458
Total Sales$47,759$85,332$99,972
    
Direct Cost of Sales200220032004
Real Estate Agents$1,845$3,274$3,626
Individual Buyers$543$993$1,373
Subtotal Direct Cost of Sales$2,388$4,267$4,999

Expense Forecast

The marketing expenses will be budgeted so that they ramp up during the first quarter of business, generating awareness about the start-up. The expenses will increase again during the summer and fall, seasons that typically experience increases in home sales.

Marketing Expense Budget

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Marketing Expense Budget
 200220032004
Yellow Pages Ads$600$600$600
Washington Observer Ads$2,400$2,600$2,800
Other$2,400$2,600$2,800
 ------------------------------------
Total Sales and Marketing Expenses$5,400$5,800$6,200
Percent of Sales11.31%6.80%6.20%

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