Houses on the Lake
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To reach the target market, Houses On The Lake will produce the following materials:
To strengthen these materials, Houses On The Lake employees will carry digital cameras with them at all times to take photos (with consent) of customers enjoying themselves. They will offer customers prints of these photos if they can be used for marketing materials.
Testimonials will also strengthen marketing materials and will be solicited at the time of check-out via the customer satisfaction survey's comments section. Customers will be given time to fill this out as their payment is processed and houseboat is surveyed. Customers who give extremely positive comments will be solicited to amplify these comments by recording on the phone within a week. It is estimated that one out of ten customers will provide a usable testimonial for the business through this process.
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