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This sample marketing plan was created with Marketing Plan Pro software.

Human Capital Maximizers (HCM) is a human resource (HR) consulting company located in Portland, Oregon. HCM has expertise in a wide range of HR areas and is targeting the emerging company market. HCM will offer this market the ability to compensate it with stock options from their company in lieu of only cash. This will be especially appealing to start-up companies that find capital scarce.

Major Adversity, the founder and owner will be leveraging his past and current personal/professional relationships to generate business for Human Capital Maximizers. The leveraging of these relationships will be especially fruitful since a large degree of business for emerging companies is based on networking.  Major has a large number of relationships to utilize having spent over five years as a HR professional, first at Nike, then at a Portland boutique firm.

HCM will quickly gain market share by relying on their competitive advantage of compensation flexibility.  Major will be the sole employee until month six when he will be hiring a human resource specialist/manager to help out with the consulting. Human Capital Maximizers will reach profitability by month 11 and will have revenue of $108,000 by year three.

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