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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of HCM as it related to the marketing activities.  HCM will address break-even analysis, sales forecasts, expense forecasts, and how those relate to the marketing strategy.

Break-even Analysis

The Break-even Analysis indicates that $7,368 will be needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$7,000
  
Assumptions: 
Average Percent Variable Cost5%
Estimated Monthly Fixed Cost$7,000

Sales Forecast

As stated earlier, the marketing and sales will be done primarily through networking. This means the bulk of leads will have been developed through a personal/professional relationships that Major has developed either in his previous professional work or through his activities with the Oregon Entrepreneurs Association and other like associations. The sales spiel will based on Human Capital Maximizers' experience in the field as well as their flexibility for compensation. Major will be able to explain to the prospective client the areas that he has experience in and the solutions that he can offer.

Major will also be able to speak about Human Capital Maximizers ability to accept options in lieu of some cash. This will be appealing to companies, particularly in the current capital market that is quite scarce. Since capital is more difficult to come by now than in the last few years, emerging companies will be excited about this option.

Sales Forecast

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Sales Forecast
 200120022003
Sales   
Emerging tech. companies$41,500$78,455$92,541
Emerging non-tech companies$16,600$31,382$37,016
Total Sales$58,100$109,837$129,557
    
Direct Cost of Sales200120022003
Emerging tech. companies$2,075$3,923$4,627
Emerging non-tech companies$830$1,569$1,851
Subtotal Direct Cost of Sales$2,905$5,492$6,478

Expense Forecast

Marketing expenses are to be budgeted to be fairly consistent through the year.  The first few months will see a ramp-up of expenses designed to generate visibility at the beginning when HCM is just starting out.

Marketing Expense Budget

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Marketing Expense Budget
 200120022003
Networking$1,560$1,700$2,000
Advertising$850$1,500$2,000
Other$600$600$600
 ------------------------------------
Total Sales and Marketing Expenses$3,010$3,800$4,600
Percent of Sales5.18%3.46%3.55%

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