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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer the financial overview of Pegasus as it related to the marketing activities.  Pegasus will address Break-even Analysis, sales forecasts, expense forecast, and indicate how these activities link to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $7,760 will be required in monthly sales revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$6,372
  
Assumptions: 
Average Percent Variable Cost18%
Estimated Monthly Fixed Cost$6,363

Sales Forecast

Pegasus feels that the sales forecasting is conservative. Pegasus will steadily increase sales as the advertising budget allows. Please refer to the Sales Forecast Chart.  Please note that while in the market segmentation section all of the potential customers have been broken down into separate groups, for the sales forecasts, the grouping has been changed Recreational and Competitive.  By reducing the number of categories it allows the reader to quickly discern information, making the chart more functional.

Expense Forecast

The expense forecast will be used as a tool to keep the department in target and provide indicators when corrections / modifications are needed for the proper implementation of the marketing plan.

Marketing Expense Budget

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Marketing Expense Budget
 200320042005
Website$25,000$8,000$10,000
Advertisements$8,050$15,000$20,000
Other$1,725$2,000$3,000
 ------------------------------------
Total Sales and Marketing Expenses$34,775$25,000$33,000
Percent of Sales6.58%3.60%4.14%

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