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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Gaian Adventure Fabrics and Notions as it relates to the marketing activities.  Gaian will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.

Break-even Analysis

The Break-even Analysis indicates $11,818 will be needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$6,526
  
Assumptions: 
Average Percent Variable Cost45%
Estimated Monthly Fixed Cost$6,500

Sales Forecast

The first month will be used to set up the store front and website.  There will be no sales activity.  The first three months will have sales activity but it will be fairly slow.  Month four will see decent activity as people begin to become aware of Gaian Adventure Fabric and Notions.  Sales will be large enough to reach profitability by month nine.

Sales Forecast

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Sales Forecast
 200120022003
Sales   
Walk-ins$14,123$21,509$24,112
Internet individuals$108,540$165,455$185,475
Total Sales$122,663$186,964$209,587
    
Direct Cost of Sales200120022003
Walk-ins$6,355$9,679$10,850
Internet individuals$48,843$74,455$83,464
Subtotal Direct Cost of Sales$55,198$84,134$94,314

Expense Forecast

The marketing expenses will be budgeted to ramp up sales during the months when consumers typically spend more on fabrics and notions.

Marketing Expense Budget

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Marketing Expense Budget
 200120022003
Advertising$2,250$3,000$4,000
Strategic partnerships$605$800$1,000
Other$480$600$800
 ------------------------------------
Total Sales and Marketing Expenses$3,335$4,400$5,800
Percent of Sales2.72%2.35%2.77%

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