Gaian Adventure Fabric and Notions
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Gaian Adventure Fabrics and Notions as it relates to the marketing activities. Gaian will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.
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The Break-even Analysis indicates $11,818 will be needed in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$6,526|
|Average Percent Variable Cost||45%|
|Estimated Monthly Fixed Cost||$6,500|
The first month will be used to set up the store front and website. There will be no sales activity. The first three months will have sales activity but it will be fairly slow. Month four will see decent activity as people begin to become aware of Gaian Adventure Fabric and Notions. Sales will be large enough to reach profitability by month nine.
|Direct Cost of Sales||2001||2002||2003|
|Subtotal Direct Cost of Sales||$55,198||$84,134||$94,314|
The marketing expenses will be budgeted to ramp up sales during the months when consumers typically spend more on fabrics and notions.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$3,335||$4,400||$5,800|
|Percent of Sales||2.72%||2.35%||2.77%|
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