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This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Sales Forecast

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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
eCommerce Solution 0% $30,000 $40,000 $50,000 $55,000 $65,000 $70,000 $75,000 $80,000 $85,000 $90,000 $95,000 $100,000
Platinum eCommerce Solution 0% $30,000 $35,000 $40,000 $45,000 $55,000 $60,000 $65,000 $75,000 $80,000 $85,000 $90,000 $100,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $60,000 $75,000 $90,000 $100,000 $120,000 $130,000 $140,000 $155,000 $165,000 $175,000 $185,000 $200,000
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
eCommerce Solution $3,000 $4,000 $5,000 $5,500 $6,500 $7,000 $7,500 $8,000 $8,500 $9,000 $9,500 $10,000
Platinum eCommerce Solution $3,000 $3,500 $4,000 $4,500 $5,500 $6,000 $6,500 $7,500 $8,000 $8,500 $9,000 $10,000
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $6,000 $7,500 $9,000 $10,000 $12,000 $13,000 $14,000 $15,500 $16,500 $17,500 $18,500 $20,000

Marketing Expense Budget

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Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Mailing Lists $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Direct Mailings $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Conferences & Shows - booth and attendence $15,000 $0 $0 $0 $15,000 $0 $15,000 $0 $0 $0 $15,000 $0
Customer Loyalty Rewards $0 $2,000 $0 $2,000 $0 $2,000 $0 $2,000 $0 $2,000 $0 $2,000
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $19,000 $6,000 $4,000 $6,000 $19,000 $6,000 $19,000 $6,000 $4,000 $6,000 $19,000 $6,000
Percent of Sales 31.67% 8.00% 4.44% 6.00% 15.83% 4.62% 13.57% 3.87% 2.42% 3.43% 10.27% 3.00%

Key Marketing Metrics

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Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $60,000 $75,000 $90,000 $100,000 $120,000 $130,000 $140,000 $155,000 $165,000 $175,000 $185,000 $200,000
Leads 100 200 400 800 1,600 2,000 3,000 4,000 5,000 6,000 7,000 8,000
Leads Converted 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%
Avg. Transactions/Customer 1 1 1 1 1 1 1 1 1 1 1 1
Avg. $/Customer $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Referrals 0 0 1 2 4 8 16 16 16 16 24 24
PR Mentions 2 0 0 0 0 0 2 0 0 0 2 0
Testimonials 0 0 1 0 2 0 3 0 4 0 5 6
Other 0 0 0 0 0 0 0 0 0 0 0 0

Gap Dashboard

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Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Personal
Add Health Insurace to benefit package 0 0 0 0 yes yes yes yes yes yes yes yes
Hire Two Additional Employees 0 0 0 1 0 0 1 0 0 0 0 0
Personal 3 0 0 0 0 0 0 0 0 0 0 0 0
Business
Product Release and Updates on Time yes 0 0 yes 0 0 0 yes 0 0 0 yes
Sales Revenue Meets Plan $60,000 $75,000 $90,000 $100,000 $120,000 $130,000 $140,000 $155,000 $165,000 $175,000 $185,000 $200,000
Business 3 0 0 0 0 0 0 0 0 0 0 0 0
Tactical
Monthly Direct Mailings 1 1 1 1 1 1 1 1 1 1 1 1
Monthly Emailings 1 1 1 1 1 1 1 1 1 1 1 1
Onsite Seminar or Webinar 1 0 1 0 1 0 1 0 1 0 1 0
Strategic
Six tradeshows/conferences 1 0 0 0 1 1 0 1 1 0 1 0
Become a MS certified provider 0 0 0 Yes Yes Yes Yes Yes Yes Yes Yes Yes
Strategic 3 0 0 0 0 0 0 0 0 0 0 0 0

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