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This sample marketing plan was written by Fiona Friesen of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Sales Forecast

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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Small Pendants 0% 5 10 10 2 2 5 5 5 5 5 5 5
Large Pendants 0% 1 5 5 1 1 1 1 1 1 1 1 1
Scarves & Accessories 0% 0 2 5 0 0 0 0 0 0 0 0 0
Total Unit Sales 6 17 20 3 3 6 6 6 6 6 6 6
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Small Pendants $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00
Large Pendants $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00
Scarves & Accessories $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00
Sales
Small Pendants $125 $250 $250 $50 $50 $125 $125 $125 $125 $125 $125 $125
Large Pendants $35 $175 $175 $35 $35 $35 $35 $35 $35 $35 $35 $35
Scarves & Accessories $0 $80 $200 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $160 $505 $625 $85 $85 $160 $160 $160 $160 $160 $160 $160
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Small Pendants 0.00% $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00
Large Pendants 0.00% $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00
Scarves & Accessories 0.00% $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00
Direct Cost of Sales
Small Pendants $20 $40 $40 $8 $8 $20 $20 $20 $20 $20 $20 $20
Large Pendants $8 $40 $40 $8 $8 $8 $8 $8 $8 $8 $8 $8
Scarves & Accessories $0 $20 $50 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $28 $100 $130 $16 $16 $28 $28 $28 $28 $28 $28 $28

Marketing Expense Budget

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Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Packaging & merchandising $5 $5 $5 $5 $5 $5 $5 $5 $5 $5 $5 $5
Facebook advertising $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10
Commissions to Wilson Road Pottery $10 $10 $10 $6 $6 $6 $6 $6 $6 $6 $6 $6
Etsy listing fees $0 $1 $1 $0 $0 $0 $0 $0 $0 $0 $0 $0
Etsy sales fees $14 $44 $55 $7 $7 $14 $14 $14 $14 $14 $14 $14
Online purchases via Paypal $0 $4 $4 $2 $2 $2 $2 $2 $2 $2 $2 $2
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $39 $74 $85 $31 $31 $37 $37 $37 $37 $37 $37 $37
Percent of Sales 24.63% 14.72% 13.60% 36.04% 36.04% 23.38% 23.38% 23.38% 23.38% 23.38% 23.38% 23.38%

Key Marketing Metrics

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Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $160 $505 $625 $85 $85 $160 $160 $160 $160 $160 $160 $160
Leads 5 15 15 2 2 2 2 2 5 5 5 5
Leads Converted 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Avg. Transactions/Customer 2 2 2 1 1 1 1 1 2 2 2 1
Avg. $/Customer $50 $50 $50 $25 $25 $25 $25 $25 $25 $25 $25 $25
Referrals 1 5 5 0 1 2 2 2 2 2 2 2
PR Mentions 0 0 0 0 0 0 0 0 0 0 0 0
Testimonials 1 1 1 0 0 0 0 0 0 0 0 0
Other 0 0 0 0 0 0 0 0 0 0 0 0

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