This sample marketing plan was written by Fiona Friesen of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.
Our ideal customer is a woman, age 30-60, who has the taste for a little sparkle in her wardrobe. She prides herself on her accessories, especially when they are noticed by others. She has no issue wearing a show-piece that starts a conversation. Ideally, she becomes a cheerleader for our designs that promotes sales by word-of-mouth.
These women shop in artist studios and boutique shops, looking for that 'special little something' for themselves or as a gift for a woman close to them. They want something different from what everyone else has, and wouldn't dare shop at a cheap accessory shop in the mall. They love 'art' and sharing an emotional connection with the artist.
Get practical ideas and good models with dozens
of examples of successful marketing plans