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This sample marketing plan was written by Fiona Friesen of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

The key issues that come up in terms of services tend to be around allergies - either to non-precious metals or natural fibres in our knitted goods. We address these through either custom order (such as using non-metallic beads) or by allowing the client to use their own chain and discounting the cost of ours. We can also cover the back of crystals if the metallic surface would come in contact with the skin.

We know that word-of-mouth is our primary marketing tactic, so if a customer ever calls to say there's been a fault in the craftsmanship or the chain, we are quick to address their concern and fix or replace the faulty part at no expense to them.

Loyalty Product/Service Offerings

People who refer business to us always get a great deal. If they order new pieces, we find a way to give them 15% off, or throw in little bonuses like earrings to match a pendant. Thank you notes are written to ongoing referers.

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