This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Campus Laundry as it relates to the marketing activities. CL will address Break-even Analysis, sales forecasts, expenses forecasts, and how these activities link with the marketing strategy.
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The Break-even indicates that $8,666 is need in monthly revenue to reach the Break-even Point.
|Monthly Revenue Break-even||$5,891|
|Average Percent Variable Cost||35%|
|Estimated Monthly Fixed Cost||$5,633|
The sales forecast indicates that growth should be fairly steady as more and more people become aware of CL and the services that offer.
The expenses forecast will be used as a tool to keep the department on target and provide indicators when modifications need to be made to ensure proper implementation of the marketing strategy.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$26,806||$32,500||$36,400|
|Percent of Sales||34.25%||16.37%||16.14%|
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