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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Campus Laundry as it relates to the marketing activities.  CL will address Break-even Analysis, sales forecasts, expenses forecasts, and how these activities link with the marketing strategy. 

Break-even Analysis

The Break-even indicates that $8,666 is need in monthly revenue to reach the Break-even Point.

 

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$5,891
  
Assumptions: 
Average Percent Variable Cost35%
Estimated Monthly Fixed Cost$5,633

Sales Forecast

The sales forecast indicates that growth should be fairly steady as more and more people become aware of CL and the services that offer.

Expense Forecast

The expenses forecast will be used as a tool to keep the department on target and provide indicators when modifications need to be made to ensure proper implementation of the marketing strategy.

Marketing Expense Budget

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Marketing Expense Budget
 200320042005
Advertisements$20,620$25,000$28,000
Promotions$4,124$5,000$5,600
Other$2,062$2,500$2,800
 ------------------------------------
Total Sales and Marketing Expenses$26,806$32,500$36,400
Percent of Sales34.25%16.37%16.14%

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