< Home   < Sample Marketing Plans

Page   1   2   3   4   5  

This sample marketing plan was created with Marketing Plan Pro software.

The purpose of this marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:

  • Revenue- monthly and annual.
  • Expenses- monthly and annual.
  • Repeat business.
  • Customer satisfaction.

Implementation Milestones

The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.

Milestones

Create or edit this table

Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Formal formulation of the marketing strategy1/1/20022/1/2002$0RichardDepartment
Office set up1/1/20022/1/2002$0RichardDepartment
Tentative agreement for representation of several hi-tech companies1/1/20022/1/2002$0RichardDepartment
Advertising campaign #11/1/20026/30/2002$3,000RichardDepartment
Advertising campaign #27/1/200212/31/2002$3,500RichardDepartment
Networking activities1/1/200212/31/2002$3,600RichardDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Other1/1/20031/15/2003$0ABCDepartment
Total Advertising Budget  $10,100  
PRStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total PR Budget  $0  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Web Development Budget  $0  
OtherStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Other Budget  $0  
Totals  $10,100  

Contingency Planning

Difficulties and risks:

  • Problems generating visibility.
  • A major, unexpected change in the economic market.

Worst case risks may include:

  • Determining that the business cannot support itself on an ongoing basis.
  • Having to liquidate office equipment to cover liabilities.

Sales Forecast

Create or edit this table

Contribution Margin

Create or edit this table

Page   1   2   3   4   5  

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans