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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Wy'East Law Firm as it relates to the marketing activities. Wy'East will address break-even analysis, sales forecast, expense forecast, and how these link to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $12,500 is needed in monthly revenue to break-even.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$12,500
  
Assumptions: 
Average Percent Variable Cost0%
Estimated Monthly Fixed Cost$12,500

Sales Forecast

The first month will be spent setting up the office, including a conference room and all of the computer equipment. During the first month Richard will also be serving some existing technology clients and some public interest clients. Wy'East projects that if it spends 1/3 of the time on the technology clients, that that would sufficiently subsidize the public interest clients so they would only have to cover overhead expenses.

By month six, Richard will again begin actively soliciting new clients. Between month one and six he will continue networking, though will not be actively seeking customers until now. From month seven on and there will be a slight increase in clients taken aboard. There will be only a slight increase so as to create very solid relationships with the new and existing clients. Richard will be very cognizant of the possibility of growing too fast and not being able to offer the same quality service to his clients.

Sales Forecast

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Sales Forecast
 200220032004
Sales   
Technology companies$174,223$189,525$195,747
Public interest organizations$16,836$22,578$24,547
Total Sales$191,059$212,103$220,294
    
Direct Cost of Sales200220032004
Technology companies$0$0$0
Public interest organizations$0$0$0
Subtotal Direct Cost of Sales$0$0$0

Expense Forecast

The marketing expenses are to be budgeted so that they are higher during the first quarter in order to generate visibility as a start-up company. The expenses will settle back down through the summer, and then in the fall they will ramp up again.

Marketing Expense Budget

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Marketing Expense Budget
 200220032004
Networking activities$3,600$3,800$4,200
Yellow Pages advertising$3,600$3,600$3,600
Other$6,500$7,500$8,500
 ------------------------------------
Total Sales and Marketing Expenses$13,700$14,900$16,300
Percent of Sales7.17%7.02%7.40%

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