Greens Manicure Service
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Greens as it relates to its marketing activities. Greens will address break-even analysis, sales forecasts, and how they link to the marketing strategy.
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The break-even analysis indicates that $5,269 is needed in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$4,901|
|Average Percent Variable Cost||6%|
|Estimated Monthly Fixed Cost||$4,900|
The first month will be used to set up the office, purchase the necessary lawn care equipment, and hire and train an employee. Additionally, during the last two weeks of the month, Steve will be canvassing the neighborhood to build a customer list.
Month four will see some business and the business will continue to grow as Steve increases the number of jobs that he has. Months four through ten will see a steady rise in revenues. Business will pick up again in April of year two. From February through April of year two Steve will be working hard on generating new customers and will bring on two additional employees to service the new customers.
|Suburban middle class||$41,748||$91,254||$97,854|
|Direct Cost of Sales||2003||2004||2005|
|Suburban middle class||$2,695||$6,388||$6,850|
|Subtotal Direct Cost of Sales||$2,695||$6,388||$6,850|
The marketing expenses for Greens will be high during the first few months of operation to raise visibility for the organization. As the season gets close to the end, marketing expenses will decrease as a recognition that there is less opportunity generate new customers.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$2,825||$3,200||$3,700|
|Percent of Sales||6.77%||3.51%||3.78%|
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