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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Greens as it relates to its marketing activities. Greens will address break-even analysis, sales forecasts, and how they link to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $5,269 is needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$4,901
  
Assumptions: 
Average Percent Variable Cost6%
Estimated Monthly Fixed Cost$4,900

Sales Forecast

The first month will be used to set up the office, purchase the necessary lawn care equipment, and hire and train an employee. Additionally, during the last two weeks of the month, Steve will be canvassing the neighborhood to build a customer list.

Month four will see some business and the business will continue to grow as Steve increases the number of jobs that he has. Months four through ten will see a steady rise in revenues. Business will pick up again in April of year two. From February through April of year two Steve will be working hard on generating new customers and will bring on two additional employees to service the new customers.

Sales Forecast

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Sales Forecast
 200320042005
Sales   
Suburban middle class$41,748$91,254$97,854
Other$0$0$0
Total Sales$41,748$91,254$97,854
    
Direct Cost of Sales200320042005
Suburban middle class$2,695$6,388$6,850
Other$0$0$0
Subtotal Direct Cost of Sales$2,695$6,388$6,850

Expense Forecast

The marketing expenses for Greens will be high during the first few months of operation to raise visibility for the organization. As the season gets close to the end, marketing expenses will decrease as a recognition that there is less opportunity generate new customers.

Marketing Expense Budget

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Marketing Expense Budget
 200320042005
Networking/canvassing$1,300$1,500$1,700
Other$1,525$1,700$2,000
Other$0$0$0
 ------------------------------------
Total Sales and Marketing Expenses$2,825$3,200$3,700
Percent of Sales6.77%3.51%3.78%

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