Legal Associates Temp Agency
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of LATA as it related to the marketing activities. LATA will address break-even analysis, sales forecasts, expense forecasts, and how they link to the marketing strategy.
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The break-even analysis indicates that $22,500 is needed in monthly revenue to achieve the break-even point.
|Monthly Revenue Break-even||$15,000|
|Average Percent Variable Cost||0%|
|Estimated Monthly Fixed Cost||$15,000|
The first two months will be setting up the office and developing the interviewing process and training courses. LATA will also have the website online by the end of month two and the printed material ready to go. All of the advertisements will be submitted so by month three so LATA will be "online." Months three through five will be slow but steady. LATA will have some temp activity that will increase as LATA becomes more visible. By month six things will be ramping up and will keep LATA quite busy. By month 12 or 13 things will have gotten quite busy and Steve will be looking to hire a new salesperson so he can do some business development.
The first four to five months will be heavy administratively, but LATA believes that the administrative expense will be worth while as it will allow LATA to grow more painlessly when it gets busier by month six.
|Small-size law firms||$44,749||$105,874||$110,478|
|Medium-size law firms||$61,445||$113,587||$125,477|
|Direct Cost of Sales||2003||2004||2005|
|Small-size law firms||$0||$0||$0|
|Medium-size law firms||$0||$0||$0|
|Subtotal Direct Cost of Sales||$0||$0||$0|
Marketing expenses are to be budgeted so that they are much higher during the first quarter of business. This is particularly important as a startup company that needs to develop visibility. The expenses will then remain steady until the fall when they will ramp up again to correspond with the normal increase in demand.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$10,700||$15,300||$17,700|
|Percent of Sales||10.08%||6.97%||7.50%|
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