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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of LATA as it related to the marketing activities. LATA will address break-even analysis, sales forecasts, expense forecasts, and how they link to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $22,500 is needed in monthly revenue to achieve the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$15,000
  
Assumptions: 
Average Percent Variable Cost0%
Estimated Monthly Fixed Cost$15,000

Sales Forecast

The first two months will be setting up the office and developing the interviewing process and training courses. LATA will also have the website online by the end of month two and the printed material ready to go. All of the advertisements will be submitted so by month three so LATA will be "online." Months three through five will be slow but steady. LATA will have some temp activity that will increase as LATA becomes more visible. By month six things will be ramping up and will keep LATA quite busy. By month 12 or 13 things will have gotten quite busy and Steve will be looking to hire a new salesperson so he can do some business development.

The first four to five months will be heavy administratively, but LATA believes that the administrative expense will be worth while as it will allow LATA to grow more painlessly when it gets busier by month six.

Sales Forecast

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Sales Forecast
 200320042005
Sales   
Small-size law firms$44,749$105,874$110,478
Medium-size law firms$61,445$113,587$125,477
Total Sales$106,194$219,461$235,955
    
Direct Cost of Sales200320042005
Small-size law firms$0$0$0
Medium-size law firms$0$0$0
Subtotal Direct Cost of Sales$0$0$0

Expense Forecast

Marketing expenses are to be budgeted so that they are much higher during the first quarter of business. This is particularly important as a startup company that needs to develop visibility. The expenses will then remain steady until the fall when they will ramp up again to correspond with the normal increase in demand.

Marketing Expense Budget

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Marketing Expense Budget
 200320042005
Advertisements$5,150$8,000$11,000
Website$2,100$3,500$2,500
Other$3,450$3,800$4,200
 ------------------------------------
Total Sales and Marketing Expenses$10,700$15,300$17,700
Percent of Sales10.08%6.97%7.50%

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