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Lead conversion begins with the informative website, which will be a resource for anyone interested in buying local and buying green in the Redwood City area. The business will maintain the site, continually searching for and adding new stores and resources. The Facebook page for Local Threads will share links of other local businesses as well, serving as an additional outlet for this information.
The site will encourage users to join the Local Threads email newsletter which will advertise activist resources, green businesses, and events, along with profiles on Local Threads suppliers. The email newsletter will be advertised prominently on the website and Facebook page and sent out every other week.
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