< Home   < Sample Marketing Plans

Page   1   2   3   4   5   6   7   8   9   10   11   12   13   14  

This sample marketing plan can be edited directly in Sales and Marketing Pro software.

On a daily basis, the CEO will engage in at least one marketing activity. Examples include contacting or having breakfast with a potential referral partner, updating resources on the website, sending an email newsletter, or revising the print or flyer advertising. The CEO will spend 8:30 - 9:30 am on marketing, 6 days a week (the store opens at 10 am).

On a weekly basis, the CEO will review the website's analytics and Google Adwords results in order to adjust the keyword campaign and website content based on what points are attracting and losing customers.

On a monthly basis, the CEO will focus on the marketing initiative of the month, as determined by the monthly theme. An average of 20 hours per month will be devoted to this work so that the major marketing initiatives are continually revised and revisited. The CEO will review the Gap Dashboard at the end of each month.

11.1 Monthly

Months Marketing Theme
1 A cappella group sponsorship contest
2 Website strategy revisit
3 Referral partner push
4 Member initiative
5 Press initiative
6 Radio strategy revisit
7 Email newsletter redesign
8 Member initiative
9 Print ad strategy revisit
10 Membership program improvement
11 Press initiative
12 Member initiative

Milestones

Create or edit this table

Milestones
Advertising Start Date End Date Budget Manager Executed By
Print ad design 4/1/2010 4/15/2010 $200 CEO Student designer
Radio ad design, recording 4/1/2010 4/15/2010 $500 CEO CEO, student engineer
Flyer design 4/1/2010 4/15/2010 $100 CEO Student designer
Pre-launch advertising runs 4/15/2010 4/30/2010 $0 CEO CEO
Total Advertising Budget $800
PR Start Date End Date Budget Manager Executed By
Write launch press release 3/15/2010 4/1/2010 $200 CEO Student writer
Submit press release 4/1/2010 4/15/2010 $25 CEO CEO
Total PR Budget $225
Referral Marketing Start Date End Date Budget Manager Executed By
Create referral partner shortlist 3/15/2010 3/31/2010 $0 CEO CEO
Design marketing kit 3/15/2010 3/31/2010 $0 CEO CEO
Print marketing kit 4/1/2010 4/15/2010 $0 CEO CEO
Contact potential referral partners/visit 4/15/2010 4/30/2010 $0 CEO CEO
Total Referral Marketing Budget $0
Web Development Start Date End Date Budget Manager Executed By
Plan website 3/15/2010 3/31/2010 $0 CEO CEO
Assemble initial resource content 3/15/2010 3/31/2010 $0 CEO CEO
Website design 4/1/2010 4/15/2010 $500 CEO Student designer
Newsletter template design 5/1/2010 5/15/2010 $200 CEO Student designer
Create Facebook Page 4/1/2010 4/15/2010 $200 CEO Student designer
Total Web Development Budget $900
Other Start Date End Date Budget Manager Executed By
Logo design 3/15/2010 4/1/2010 $500 CEO Student designer
Design/print store signage 4/1/2010 4/15/2010 $1,000 CEO Student designer, CEO
Total Other Budget $1,500
Totals $3,425

Page   1   2   3   4   5   6   7   8   9   10   11   12   13   14  

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans