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This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Local Threads' marketing materials include a marketing kit focused on businesses who can provide referrals. The marketing kit includes:

  • Introductory letter from Local Threads management tailored to the specific recipient
  • Overview of the business - mission, business model, and target demographic of Local Threads
  • Customer testimonials, solicited from members of the "Well Dressed" program
  • Two case studies on featured suppliers of Local Threads
  • Description of the referral program

Customer marketing materials include:

  • Store business card for general distribution and personal business card for managers
  • Profile cards featuring each supplier to be given out with purchases of that supplier's products

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