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This sample marketing plan was created with Marketing Plan Pro software.

The purpose of QuickReturns marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance of the organization.

  • Revenue: monthly and annual compared to the planned sales projections.
  • Expenses: monthly and annual expenses with a relative comparison with forecasted levels.
  • Customer satisfaction to result in repeat purchases and generate customer referrals.

Implementation

The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.

Milestones

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Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20032/1/2003$0James SmithMarketing
Ad campaign #12/1/20036/30/2003$37,500James SmithMarketing
Ad campaign #27/1/200312/30/2003$57,000James SmithMarketing
First major retail partnership established3/1/20033/30/2003$9,000Ryan SheltonSales
First major distributor partnership established4/1/20034/30/2003$15,000Ryan SheltonSales
Second retail partnership established5/1/20035/30/2003$52,500Ryan SheltonSales
Second distributorship established7/1/20037/15/2003$73,500Ryan SheltonSales
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Other1/1/20031/15/2003$0ABCDepartment
Total Advertising Budget  $244,500  
PRStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total PR Budget  $0  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Web Development Budget  $0  
OtherStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Other Budget  $0  
Totals  $244,500  

Contingency Planning

Difficulties and Risks

  • Problems setting up sufficient number of retail and distribution partners.
  • Achieving sufficient consumer visibility.
  • An entry in to the market from an already existing logistics company.

Worst Case Risks Include

  • Determining that the business cannot support itself on an ongoing basis.
  • Having to liquidate equipment or intellectual property to cover liabilities.

Sales Forecast

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Contribution Margin

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