This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of QuickReturns as it relates to the marketing activities. QuickReturns will address break-even analysis, sales forecasts, expense forecasts, and how they link to the marketing strategy. Please see the following tables and charts for graphical representations of this important information.
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QuickReturns will need to generate $172,857 in monthly revenues to cover its average monthly fixed expenses. The company will reach that sales level at the beginning of year two.
|Monthly Revenue Break-even||$127,368|
|Average Percent Variable Cost||30%|
|Estimated Monthly Fixed Cost||$121,000|
Sales revenues will be derived from three primary sources:
The following sales forecast is based on the following assumptions:
Based on the following assumptions, QuickReturns estimates to increase its revenues from $1.6 million in year two to over $2.1 million in year three.
The marketing expense forecast will serve as a tool to keep the department on target and indicate when modification is needed. Please see the following graph that illustrates the monthly expense forecasts.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$179,500||$210,000||$250,000|
|Percent of Sales||57.53%||17.90%||16.13%|
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