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This sample marketing plan was written by Joe Dager of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Sales Forecast

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Sales Forecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales
Webinars 37% $3,500 $3,700 $3,700 $3,500 $3,500 $3,500 $2,500 $2,500 $3,500 $4,000 $4,000 $4,000
Consulting 51% $3,500 $3,500 $4,500 $4,500 $5,000 $5,000 $5,000 $6,000 $6,000 $5,500 $6,000 $5,000
Materials 12% $1,400 $1,200 $1,600 $1,200 $1,000 $800 $1,400 $600 $800 $1,200 $1,800 $1,400
Total Sales $8,400 $8,400 $9,800 $9,200 $9,500 $9,300 $8,900 $9,100 $10,300 $10,700 $11,800 $10,400
Direct Cost of Sales Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Labor $875 $925 $925 $875 $875 $875 $625 $625 $875 $1,000 $1,000 $1,000
Material $0 $0 $450 $450 $500 $500 $500 $600 $600 $550 $600 $500
Marketing $0 $0 $0 $600 $500 $400 $700 $300 $400 $600 $900 $700
Subtotal Direct Cost of Sales $875 $925 $1,375 $1,925 $1,875 $1,775 $1,825 $1,525 $1,875 $2,150 $2,500 $2,200

Marketing Expense Budget

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Marketing Expense Budget
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Advertising $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
PR $100 $100 $180 $100 $100 $400 $100 $100 $100 $100 $100 $100
Direct Marketing $200 $200 $200 $500 $500 $500 $500 $500 $500 $500 $200 $200
Web Development $600 $600 $600 $0 $0 $100 $100 $100 $100 $100 $100 $100
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $1,000 $1,000 $1,080 $700 $700 $1,100 $800 $800 $800 $800 $500 $500
Percent of Sales 11.90% 11.90% 11.02% 7.61% 7.37% 11.83% 8.99% 8.79% 7.77% 7.48% 4.24% 4.81%

Key Marketing Metrics

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Key Marketing Metrics
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Revenue $8,400 $8,400 $9,800 $9,200 $9,500 $9,300 $8,900 $9,100 $10,300 $10,700 $11,800 $10,400
Leads 250 250 300 300 250 250 200 150 200 200 300 300
Leads Converted 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 15.00% 15.00% 15.00% 15.00% 10.00% 10.00%
Avg. Transactions/Customer 2 2 2 2 2 2 2 2 2 2 2 2
Avg. $/Customer $150 $170 $160 $160 $200 $200 $150 $150 $170 $175 $200 $175
Referrals 1 1 1 2 0 2 2 2 3 3 2 2
PR Mentions 25 25 25 40 25 50 50 50 25 25 25 25
Testimonials 0 0 1 1 1 1 1 1 1 1 1 1
Other 0 0 0 0 0 0 0 0 0 0 0 0

Gap Dashboard

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Gap Dashboard
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Personal
Book with a chapter a month 1 1 1 1 1 1 1 1 1 1 1 1
Storytelling 0 0 0 0 0 1 1 1 0 0 0 0
1 week vacation 0 0 0 1 0 0 1 1 0 0 0 1
Business
Consulting Engagements 1 0 1 0 1 0 1 0 1 0 1 0
Year Long Engagements 2 0 0 0 1 0 0 1 0 1 0 0
Webinar Attendance 10 5 10 5 5 2 2 1 2 4 4 0
Tactical
Call 5 people a day 20 20 20 20 20 20 20 20 20 20 20 20
Smooth transition on Funnel 1 0 1 0 1 1 1 0 1 0 1 0
Strategic
Open source Development 0 0 0 0 1 1 1 1 1 1 1 0
Blogsite 1 1 1 1 0 0 0 0 0 0 0 0

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