Marketing Coach Marketing Plan

by Joe Dager

Marketing Coach

This sample marketing plan was written by Joe Dager of Business 901. This sample marketing plan can be edited directly in Marketing Plan Pro software.

Lead Generation Plan

Advertising

Direct Mail, Pay-per-click and trade magazine classified promoting our low cost entry points or available educational material.

Public Relations

Our PR is very active though nonprofit organizations and local/regional social media, programs, webinars, e-books and website are promoted through online PR.

Referrals

We will test several different types of referral programs this year. They will include discounts, affiliate and credits towards additional programs.

8.1 Advertising

Media Tracking Kits Requested

Advertising Medium	Contact Name	Contact #	Distribution	Cost/Ad	Total CPM
Global Product News	Dick Lane	removed	National	$175	-
Online Business	Harry Carey	removed	Regional	$35	-
Trade Magazine	George Blanda	removed	National	545	-

8.2 Referrals

Referrals have not been a strong point in this industry. It is more about being seen and ultimately the equipment being sold. We have been successful with firms and have started to see more opportunities. Referrals have been through association membership and at this time staffing and cost are preventing us from actively pursuing this outlet.

A relatively small source of referrals come from the pro bono work that we do with nonprofits. An active effort to increase our exposure with the local SBDC and the Innovation center could be our most productive referral source. We are actively pursing speaking and workshop opportunities with these organizations.