Edit This Plan

Marketing Coach Marketing Plan

by Joe Dager

Marketing Coach

This sample marketing plan was written by Joe Dager of Business 901. This sample marketing plan can be edited directly in Marketing Plan Pro software.

previous
next

Marketing Calendar

Monthly -

  1. Article a month
  2. One book chapter
  3. One television show
  4. Two podcasts
  5. Nonprofit pro bono work 

Weekly -

  1. Article a week
  2. Perform a webinar
  3. Follow-up sales call or webinar
  4. 50 - direct mail follow up

Daily -

  1. Five phone calls a day
  2. Blog post a day

11.1 Monthly

MonthsMarketing Theme
1    January Mirror Customer
2    February Lean Assessments
3    March Referrals
4    April Be Employable
5    May Channel Management
6    June Channel Management
7    July Innovation
8    August Social Media Updates
9    September International
10   October Sales Development 
11   November Strategy Before Tactics
12.  December Lean Assessment

Milestones
Advertising Start Date End Date Budget Manager
Classified Ads 1/18/2009 12/4/2009 $1,200 JTD
Total Advertising Budget $1,200
PR Start Date End Date Budget Manager
OnLine PR PRogram 1/1/2009 12/31/2009 $1,200 JTD
Upgrade PR Release 5/4/2009 4/18/2009 $80 JTD
Upgrade PR Release 6/1/2009 6/17/2009 $300 JTD
Total PR Budget $1,580
Direct Marketing Start Date End Date Budget Manager
7 step postcard series 4/1/2009 10/15/2009 $1,800 JTD
E-Zine Bi-monthly 1/1/2009 12/17/2009 $600 JTD
Global Products 1/18/2009 11/24/2009 $350 JTD
Follow-up mail 1/1/2009 12/27/2009 $1,750 JTD
Total Direct Marketing Budget $4,500
Web Development Start Date End Date Budget Manager
Open Source Development 6/1/2009 10/5/2009 $600 JTD
Pay per Click 1/18/2009 12/24/2009 $700 JTD
Blogsite 1/1/2009 4/18/2009 $1,200 JTD
Total Web Development Budget $2,500
Totals $9,780
previous
next
Edit This Plan
Milestones
Advertising Start Date End Date Budget Manager
Classified Ads 1/18/2009 12/4/2009 $1,200 JTD
Total Advertising Budget $1,200
PR Start Date End Date Budget Manager
OnLine PR PRogram 1/1/2009 12/31/2009 $1,200 JTD
Upgrade PR Release 5/4/2009 4/18/2009 $80 JTD
Upgrade PR Release 6/1/2009 6/17/2009 $300 JTD
Total PR Budget $1,580
Direct Marketing Start Date End Date Budget Manager
7 step postcard series 4/1/2009 10/15/2009 $1,800 JTD
E-Zine Bi-monthly 1/1/2009 12/17/2009 $600 JTD
Global Products 1/18/2009 11/24/2009 $350 JTD
Follow-up mail 1/1/2009 12/27/2009 $1,750 JTD
Total Direct Marketing Budget $4,500
Web Development Start Date End Date Budget Manager
Open Source Development 6/1/2009 10/5/2009 $600 JTD
Pay per Click 1/18/2009 12/24/2009 $700 JTD
Blogsite 1/1/2009 4/18/2009 $1,200 JTD
Total Web Development Budget $2,500
Totals $9,780