< Home   < Sample Marketing Plans

Page   1   2   3   4   5  

This sample marketing plan was created with Marketing Plan Pro software.

The purpose of Physicians 1st marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:

  • Revenue- monthly and annual. The revenue performance will be measured against the planned sales projections.
  • Expenses- monthly and annual. The expense reports will be compared with the forecasted expenses.
  • Customer service- a measurement of repeat business as well as the generation of active customer referrals.

Implementation

The following milestones identify the key marketing programs. It is imperative that each one is accomplished on time and on budget.

Milestones

Create or edit this table

Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20032/1/2003$0MaryMarketing
Phone campaign #11/1/20036/30/2003$3,125MaryMarketing
Phone campaign #27/1/200312/30/2003$3,630MaryMarketing
Advertising campiagn #11/1/20036/30/2003$5,175MaryMarketing
Advertising campign #27/1/200312/30/2003$4,800MaryMarketing
First large scale account1/1/200310/30/2003?MaryMarketing
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Other1/1/20031/15/2003$0ABCDepartment
Total Advertising Budget  $16,730  
PRStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total PR Budget  $0  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Web Development Budget  $0  
OtherStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Other Budget  $0  
Totals  $16,730  

Contingency Planning

Difficulties and risks:

  • Problems setting up sufficient number of physician practices.
  • Achieving sufficiently consumer visibility.
  • An entry in to the market from an already existing software company.

Worst case risks include:

  • Determining that the business cannot support itself on an ongoing basis.
  • Having to liquidate equipment or intellectual property to cover liabilities.

Sales Forecast

Create or edit this table

Contribution Margin

Create or edit this table

Page   1   2   3   4   5  

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans