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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Physicians 1st as it relates to the marketing activities. Physicians 1st will address break-even analysis, sales forecasts, expense forecasts, and how they link to the marketing strategy. Please see the following tables and charts for graphical representations of this important information.

Break-even Analysis

The break-even analysis shows that Physicians 1st Billing and Claims has a good balance of fixed costs and sufficient sales strength to remain healthy. $3,182 will be needed in monthly revenue to match the planned expenses.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$3,043
  
Assumptions: 
Average Percent Variable Cost5%
Estimated Monthly Fixed Cost$3,000

Sales Forecast

The following table and chart reflect the realistic goals that have been set.

Sales Forecast

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Sales Forecast
 200320042005
Sales   
Practices of <10 physicians$20,750$44,332$54,332
Practices of >10 physicians$14,911$49,008$57,664
Total Sales$35,661$93,340$111,996
    
Direct Cost of Sales200320042005
Practices of <10 physicians$1,038$2,217$2,717
Practices of >10 physicians$746$2,450$2,883
Subtotal Direct Cost of Sales$1,783$4,667$5,600

Expense Forecast

The marketing expense forecast will be a document that serves the organization by keeping the marketing department on target with their short- and long-term targets and will provide indicators if the goals are not being met.

Marketing Expense Budget

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Marketing Expense Budget
 200320042005
Phone sales campaign$6,755$7,500$8,000
Advertisements$9,975$12,000$14,000
Other$3,280$4,000$4,500
 ------------------------------------
Total Sales and Marketing Expenses$20,010$23,500$26,500
Percent of Sales56.11%25.18%23.66%

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