Elite Medical Transcription
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Elite as it relates to the marketing activities. Elite will address break-even analysis, sales forecasts, expense forecasts, and how those activities link to the marketing strategy.
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The break-even analysis indicates that $8,586 will be needed in monthly revenue to achieve the break-even point.
|Monthly Revenue Break-even||$8,505|
|Average Percent Variable Cost||10%|
|Estimated Monthly Fixed Cost||$8,500|
The first month will be used to set up the home office. During this period the owner will be advertising in local industry specific journals and association newsletters. At the beginning of month two, EMT will begin servicing clients. The first several months are expected to be slow. The company expects it to take a bit of time before business really ramps. By month 11 business will be doing well and EMT will hire an additional employee.
|Direct Cost of Sales||2003||2004||2005|
|Subtotal Direct Cost of Sales||$7,898||$14,500||$16,480|
The marketing expenses will be budgeted for each month. The first quarter will have increased expenses in an effort to develop visibility for Elite as a start-up organization. After the first quarter, expenses will settle down until the last quarter when expenses will increase again.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$7,450||$7,500||$8,000|
|Percent of Sales||9.43%||5.17%||4.85%|
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