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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Elite as it relates to the marketing activities. Elite will address break-even analysis, sales forecasts, expense forecasts, and how those activities link to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $8,586 will be needed in monthly revenue to achieve the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$8,505
  
Assumptions: 
Average Percent Variable Cost10%
Estimated Monthly Fixed Cost$8,500

Sales Forecast

The first month will be used to set up the home office. During this period the owner will be advertising in local industry specific journals and association newsletters. At the beginning of month two, EMT will begin servicing clients. The first several months are expected to be slow. The company expects it to take a bit of time before business really ramps. By month 11 business will be doing well and EMT will hire an additional employee.

Sales Forecast

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Sales Forecast
 200320042005
Sales   
Physicians$42,706$82,458$93,542
Psychologists$36,269$62,545$71,254
Total Sales$78,975$145,003$164,796
    
Direct Cost of Sales200320042005
Physicians$4,271$8,246$9,354
Psychologists$3,627$6,255$7,125
Subtotal Direct Cost of Sales$7,898$14,500$16,480

Expense Forecast

The marketing expenses will be budgeted for each month. The first quarter will have increased expenses in an effort to develop visibility for Elite as a start-up organization. After the first quarter, expenses will settle down until the last quarter when expenses will increase again.

Marketing Expense Budget

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Marketing Expense Budget
 200320042005
Advertisements$4,950$5,500$6,000
Other$2,500$2,000$2,000
Other$0$0$0
 ------------------------------------
Total Sales and Marketing Expenses$7,450$7,500$8,000
Percent of Sales9.43%5.17%4.85%

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