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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of The Water Factory as it relates to the marketing activities. The Water Factory will address break-even analysis, sales forecasts, expenses forecasts, and how they link to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $6,400 will be needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$3,215
  
Assumptions: 
Average Percent Variable Cost47%
Estimated Monthly Fixed Cost$3,200

Sales Forecast

The first month will be spent setting up the home office. There will be no sales activity. Additionally, Aych Tu-oh will be ordering a few products to use as samples.

The second month will be the first month of sales. During this month Aych Tu-oh will have signed a few people up and revenue will be trickling in. It will not be until month five when revenue begins to get strong. Month six will be the first month when some of the recurring revenue will come in from Aych's recruited sales people.

Sales Forecast

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Sales Forecast
 200320042005
Sales   
Personal contacts$39,091$77,854$82,547
Recurring revenue stream$2,189$15,447$19,874
Total Sales$41,280$93,301$102,421
    
Direct Cost of Sales200320042005
Personal contacts$19,546$38,927$41,274
Recurring revenue stream$0$0$0
Subtotal Direct Cost of Sales$19,546$38,927$41,274

Expense Forecast

The marketing expenses will be spread fairly evenly throughout the year.  The expenses will be mostly made up of organizational dues, however Aych will be spending some of his marketing budget on activities that support his networking campaign.

Marketing Expense Budget

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Marketing Expense Budget
 200320042005
Networking$3,750$4,500$5,000
Other$0$0$0
Other$0$0$0
 ------------------------------------
Total Sales and Marketing Expenses$3,750$4,500$5,000
Percent of Sales9.08%4.82%4.88%

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