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Sales Forecast

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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Business Training Course Fees 0% 0 270 0 0 0 270 0 0 270 0 0 0
Annual Member Fees 0% 30 30 30 30 30 200 30 30 200 30 30 200
Expo Space Rental 0% 0 0 50 0 0 0 0 0 0 60 0 0
Total Unit Sales 30 300 80 30 30 470 30 30 470 90 30 200
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Business Training Course Fees $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00
Annual Member Fees $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00
Expo Space Rental $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00
Sales
Business Training Course Fees $0 $27,000 $0 $0 $0 $27,000 $0 $0 $27,000 $0 $0 $0
Annual Member Fees $4,500 $4,500 $4,500 $4,500 $4,500 $30,000 $4,500 $4,500 $30,000 $4,500 $4,500 $30,000
Expo Space Rental $0 $0 $5,000 $0 $0 $0 $0 $0 $0 $6,000 $0 $0
Total Sales $4,500 $31,500 $9,500 $4,500 $4,500 $57,000 $4,500 $4,500 $57,000 $10,500 $4,500 $30,000
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Business Training Course Fees 60.00% $60.00 $60.00 $60.00 $60.00 $60.00 $60.00 $60.00 $60.00 $60.00 $60.00 $60.00 $60.00
Annual Member Fees 30.00% $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00
Expo Space Rental 70.00% $70.00 $70.00 $70.00 $70.00 $70.00 $70.00 $70.00 $70.00 $70.00 $70.00 $70.00 $70.00
Direct Cost of Sales
Business Training Course Fees $0 $16,200 $0 $0 $0 $16,200 $0 $0 $16,200 $0 $0 $0
Annual Member Fees $1,350 $1,350 $1,350 $1,350 $1,350 $9,000 $1,350 $1,350 $9,000 $1,350 $1,350 $9,000
Expo Space Rental $0 $0 $3,500 $0 $0 $0 $0 $0 $0 $4,200 $0 $0
Subtotal Direct Cost of Sales $1,350 $17,550 $4,850 $1,350 $1,350 $25,200 $1,350 $1,350 $25,200 $5,550 $1,350 $9,000

Marketing Expense Budget

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Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
PR agent $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Advertising $100 $1,000 $100 $100 $100 $1,000 $100 $100 $1,000 $100 $100 $100
Reviews and surveys $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Collateral $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Website $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Direct mailings $100 $1,000 $100 $100 $100 $1,000 $100 $100 $1,000 $100 $100 $100
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $800 $2,600 $800 $800 $800 $2,600 $800 $800 $2,600 $800 $800 $800
Percent of Sales 17.78% 8.25% 8.42% 17.78% 17.78% 4.56% 17.78% 17.78% 4.56% 7.62% 17.78% 2.67%

Key Marketing Metrics

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Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $4,500 $31,500 $9,500 $4,500 $4,500 $57,000 $4,500 $4,500 $57,000 $10,500 $4,500 $30,000
Leads 0 900 0 0 0 900 0 0 900 0 0 0
Leads Converted 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Avg. Transactions/Customer 1.30 1.30 1.30 1.30 1.30 1.30 1.30 1.30 1.30 1.30 1.30 1.30
Avg. $/Customer $162 $162 $162 $162 $162 $162 $162 $162 $162 $162 $162 $162
Referrals 0 180 0 0 0 180 0 0 180 0 0 0
PR Mentions 2 3 3 3 4 4 5 5 5 6 6 6
Testimonials 0 0 0 0 300 0 0 0 300 0 0 300
Newsletter Sign-ups (net) 15 815 17 20 25 825 25 30 830 35 35 40

Gap Dashboard

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Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Personal
Speaking engagements 2 2 2 2 2 2 3 3 3 3 3 3
Riverton Business Excellence Award earned 0 0 0 0 0 0 0 0 0 0 0 0
Business
Individuals completing core course 0 0 0 0 270 0 0 270 0 0 270
Revenue $4,500 $31,500 $9,500 $4,500 $4,500 $57,000 $4,500 $4,500 $57,000 $10,500 $4,500 $30,000
Tactical
PR mentions 2 3 3 3 4 4 5 5 5 6 6 6
Testimonials 0 0 0 0 300 0 0 0 300 0 0 300
Strategic
Businesses launched 10 15 15 15 15 15 15 20 20 20 20 20
Full-time jobs created 10 10 10 10 10 10 10 10 10 10 10 10
Storefronts opened 0 0 0 0 0 0 0 0 0 0 0 1

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