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This sample marketing plan can be edited directly in Sales and Marketing Pro software.

New leads are generated for the Riverton Business Accelerator through the following means:

  • Referrals from existing clients and word-of-mouth
  • Radio spots
  • Community flyer campaign
  • Newspapers reaching the underserved population
  • Visibility of office signage and location in downtown area
  • Direct mail distribution of newsletter to target geographic areas

8.1 Advertising

Media Tracking Kits Requested

Advertising Medium

Contact Name

Contact #

Distribution

Cost/Ad

Total CPM

Riverton Free Daily
El Nuevo Riverton (Hispanic weekly)
WRTZ Local Radio
Flyers at local businesses, libraries, city service organizations

8.2 Referrals

The Riverton Business Accelerator encourages its clients to feel a sense of community with other microentrepreneurs and support each other wherever possible, rather than feeling they are in competition with others. To that end, RBA encourages current clients in the business training course and graduates of the course to refer new leads to attend the orientation or to sign up for the newsletter. RBA has created an incentive for clients to make these referrals by offering a discount on the next annual fee for post-graduate services - 20% off the annual fee for every referral who enrolls in the business training course. When five new clients are referred, the next annual fee for post-graduate services will be $0. Therefore, referring one client has a $30 value to an existing client.

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