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This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Marketing training for program staff and business trainers begins with new employee training. During training, the new employee will be asked to role-play an interaction with a new client prospect, played by the Director of Communications. Before this role-playing, the employee will be given adequate time to review the website, brochure, course materials, and other marketing material, as well as to shadow existing employees as they speak with prospective and actual clients. The Director will require the employee to repeat the exercise if the results are not satisfactory in terms of knowledge, confidence, and personableness. The employees will not be approved to take calls from clients until passing this role-playing test.

Every six months, existing employees will be asked to repeat this exercise by taking turns role-playing with each other. The Director will observe and review their performance. This will be an opportunity to sharpen their skills as well as to share ideas on how to work with clients.

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