Advocates for Equal Legal Access
This sample marketing plan was created with Marketing Plan Pro software.
The purpose of Advocates for Legal Access' marketing plan is to gauge performance in the following areas:
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The following milestones identify key marketing programs. It is important to accomplish each one on time, and on budget.
|Advertising||Start Date||End Date||Budget||Manager||Department|
|Total Advertising Budget||$0|
|PR||Start Date||End Date||Budget||Manager||Department|
|Social/networking event #1||1/1/2001||4/1/2001||$600||Al|
|Social/networking event #2||1/1/2001||7/1/2001||$500||Al|
|Social/networking event #3||1/1/2001||10/1/2001||$650||Al|
|Total PR Budget||$1,750|
|Direct Marketing||Start Date||End Date||Budget||Manager||Department|
|Marketing plan completion||1/1/2001||2/1/2001||$0||Al|
|Total Direct Marketing Budget||$0|
|Web Development||Start Date||End Date||Budget||Manager||Department|
|Total Web Development Budget||$0|
|Other||Start Date||End Date||Budget||Manager||Department|
|Public interest law student organization networking||1/1/2001||ongoing||$600||Al|
|Securing five attorneys for pro bono work||1/1/2001||10/15/2001||$0||Al|
|Total Other Budget||$600|
Al Rand will be solely responsible for marketing activities. This is in addition to his other responsibilities.
Difficulties and risks:
Worst case risks may include:
Get practical ideas and good models with dozens
of examples of successful marketing plans