Nonprofit Law Firm Marketing Plan

Advocates for Equal Legal Access

Executive Summary

Advocates for Legal Equal Access is a not-for-profit public interest law firm that provides civil rights legal representation to indigent Burlington, VT citizens. Advocates' provides legal aid to those that cannot afford it and those that are not serviced through other organizations. By nature, America is a fairly litigious society, and while everyone has the same legal rights, attorneys are generally required for someone to enforce/assert their rights. This is not a problem for people with money. For those without, their civil rights are often compromised.  Advocates for Legal Equal Access will reverse this trend by offering legal aid to those that could not otherwise afford it.

Advocates for Legal Equal Access is founded and lead by Al Rand. Al will leverage his outstanding networking and marketing skills to bring visibility and donations to the organization. Advocates for Legal Equal Access will rely on law firms and corporate money donations, as well as pro bono donations from fellow attorneys. Advocates for Legal Equal Access will be started with a donation of time and money from Al and will sustain itself off of donations.