Advocates for Equal Legal Access
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Advocates for Legal Equal Access as it related to its marketing activities. Advocates will address break-even analysis, funding forecasts, expense forecasts, and how they link to the marketing strategy.
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The break-even analysis indicates that $5,700 is needed in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$5,700|
|Average Percent Variable Cost||0%|
|Estimated Monthly Fixed Cost||$5,700|
It is forecasted that initial funding will be slow for the first few months. Al will be making an initial donation which will be used for start-up costs. After month four as the organization is truly up and running and has gained visibility in the community, the donations will begin to flow in at a more regular rate. This applies to both fiscal donations as well as attorneys' donations of their time to take over case loads.
|Direct Cost of Funding||2001||2002||2003|
|Subtotal Cost of Funding||$0||$0||$0|
The marketing expenses are to be budgeted so that certain expenses, particularly the events, will be larger in certain months than throughout the rest of the year. The first 12 months will be detailed per marketing effort per month. Subsequent years will be broken down per effort per year. Please refer to the chart for a graphical representation of how the expenses will be spread out during the year.
|Marketing Expense Budget|
|Company/law firm networking||$1,500||$1,800||$2,500|
|Individual attorney networking||$900||$900||$900|
|Total Funding and Marketing Expenses||$4,150||$4,700||$5,600|
|Percent of Funding||13.01%||11.20%||11.82%|
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