< Home   < Sample Marketing Plans

Page   1   2   3   4   5  

This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Advocates for Legal Equal Access as it related to its marketing activities.  Advocates will address break-even analysis, funding forecasts, expense forecasts, and how they link to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $5,700 is needed in monthly revenue to reach the break-even point.

Break-even Analysis

Create or edit this table


Break-even Analysis
  
Monthly Revenue Break-even$5,700
  
Assumptions: 
Average Percent Variable Cost0%
Estimated Monthly Fixed Cost$5,700

Funding Forecast

It is forecasted that initial funding will be slow for the first few months. Al will be making an initial donation which will be used for start-up costs. After month four as the organization is truly up and running and has gained visibility in the community, the donations will begin to flow in at a more regular rate. This applies to both fiscal donations as well as attorneys' donations of their time to take over case loads.

Funding Forecast

Create or edit this table


Funding Forecast
 200120022003
Funding   
Companies$29,445$37,455$41,888
Individuals$2,452$4,500$5,500
Total Funding$31,897$41,955$47,388
    
Direct Cost of Funding200120022003
Companies$0$0$0
Individuals$0$0$0
Subtotal Cost of Funding$0$0$0

Expense Forecast

The marketing expenses are to be budgeted so that certain expenses, particularly the events, will be larger in certain months than throughout the rest of the year.  The first 12 months will be detailed per marketing effort per month.  Subsequent years will be broken down per effort per year.  Please refer to the chart for a graphical representation of how the expenses will be spread out during the year.

Marketing Expense Budget

Create or edit this table


Marketing Expense Budget
 200120022003
Company/law firm networking$1,500$1,800$2,500
Individual attorney networking$900$900$900
Other$1,750$2,000$2,200
 ------------------------------------
Total Funding and Marketing Expenses$4,150$4,700$5,600
Percent of Funding13.01%11.20%11.82%

Page   1   2   3   4   5  

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans