Sigmund's Gourmet Pasta
This sample marketing plan was created with Marketing Plan Pro software.
The purpose of Sigmund's Gourmet Pasta's marketing plan is to serve as a guide for the organization.
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The following milestones identify the key marketing programs. It is important to accomplish each one on time, and on budget.
|Advertising||Start Date||End Date||Budget||Manager||Department|
|Marketing plan completion||1/1/2001||2/1/2001||$0||Kevin||Department|
|Banner ad campaign #1||2/1/2001||4/1/2001||$3,754||Kevin||Department|
|Banner ad campaign #2||10/1/2001||1/1/2002||$4,900||Kevin||Department|
|Total Advertising Budget||$8,654|
|PR||Start Date||End Date||Budget||Manager||Department|
|Total PR Budget||$0|
|Direct Marketing||Start Date||End Date||Budget||Manager||Department|
|Direct mail campaign #1||2/1/2001||4/1/2001||$1,689||Kevin||Department|
|Insert campaign #1||2/1/2001||4/1/2001||$2,252||Kevin||Department|
|Direct mail campaign #2||10/1/2001||1/1/2002||$2,205||Kevin||Department|
|Insert campaign #2||10/1/2001||1/1/2002||$2,940||Kevin||Department|
|Total Direct Marketing Budget||$9,086|
|Web Development||Start Date||End Date||Budget||Manager||Department|
|Total Web Development Budget||$0|
|Other||Start Date||End Date||Budget||Manager||Department|
|Total Other Budget||$0|
Kevin Lewis, the owner, is primarily responsible for marketing activities. This is in addition to his other responsibilities, and does depend on some outside resources for graphic design work, and creativity.
Difficulties and risks:
Worst case risks may include:
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