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This sample marketing plan was created with Marketing Plan Pro software.

The purpose of Sigmund's Gourmet Pasta's marketing plan is to serve as a guide for the organization.   

Implementation Milestones

The following milestones identify the key marketing programs.  It is important to accomplish each one on time, and on budget.

Milestones

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Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20012/1/2001$0KevinDepartment
Banner ad campaign #12/1/20014/1/2001$3,754KevinDepartment
Banner ad campaign #210/1/20011/1/2002$4,900KevinDepartment
Total Advertising Budget  $8,654  
PRStart DateEnd DateBudgetManagerDepartment
Other  $0  
Other  $0  
Total PR Budget  $0  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Direct mail campaign #12/1/20014/1/2001$1,689KevinDepartment
Insert campaign #12/1/20014/1/2001$2,252KevinDepartment
Direct mail campaign #210/1/20011/1/2002$2,205KevinDepartment
Insert campaign #210/1/20011/1/2002$2,940KevinDepartment
Total Direct Marketing Budget  $9,086  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Name me  $0  
Other  $0  
Total Web Development Budget  $0  
OtherStart DateEnd DateBudgetManagerDepartment
Name me  $0  
Other  $0  
Total Other Budget  $0  
Totals  $17,740  

Marketing Organization

Kevin Lewis, the owner, is primarily responsible for marketing activities.  This is in addition to his other responsibilities, and does depend on some outside resources for graphic design work, and creativity.

Contingency Planning

Difficulties and risks:

  • Problems generating visibility.
  • Overly aggressive and debilitating actions by competitors.
  • An entry into the Eugene market of an already existing, franchised gourmet pasta restaurant.

Worst case risks may include:

  • Determining that the business cannot support itself on an ongoing basis.
  • Having to liquidate equipment or intellectual property to cover liabilities.

Sales Forecast

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Contribution Margin

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